One platform to run, teach & grow your gym.
Forma is gym management software with a member app built in. Owners handle scheduling, attendance, billing, and members from one dashboard — members get an app to learn the curriculum, study technique, and track every step of their progress.
Already train at a Forma gym? Get the app:
Tuesday · Evening
Intermediate Salsa
Today’s focus
Musicality & partner turns
Skills covered
Frame & lead
Lesson video · 4 chapters
Martial arts, dance, yoga, fitness — whatever your gym teaches, Forma runs it, with your ranks, levels, and vocabulary built in.
For owners & coaches
Run the whole gym from one dashboard
Stop stitching together a booking app, a spreadsheet, and a payment processor. One command center for your schedule, members, revenue, and retention — so you can coach.
Monthly revenue
$4,820
+8%Active members
142
+5At risk
6
3 newRevenue
Last 12 weeksGoing quiet
Reach outJordan M.
14 days since last class
Aisha R.
21 days · payment due
Scheduling & classes
Build your weekly schedule once, create classes, and set each one’s focus and curriculum — recurring or one-off.
Attendance & check-ins
Members check themselves in and every class keeps its own roster, so you see exactly who’s training — no clipboard.
Billing & recurring revenue
Collect memberships automatically through Stripe. Track MRR and revenue trends, catch failed payments, and keep payouts in your own account.
Member CRM
One live record per member — rank, attendance, streak, and plan, always in sync. Know exactly who’s on the mat.
Retention insights
Forma flags members going quiet from their real attendance — so you can reach out before they cancel, not after.
Announcements
Push schedule changes and gym news straight to every member’s inbox and phone.
For members
An app your members actually open
More than a class to book. Members see what they’ll learn, study the technique, and watch their progress add up — session after session.
See exactly what’s taught each class
Every class shows its focus and the skills it covers. Members tap a day, open the class, and see the techniques they’ll work — right down to the move.
- Today’s focus, front and centre
- The exact skills each class covers
- Plan around what’s actually being taught
Focus: Footwork & the jab
Focus: Sun salutations
Focus: Guard retention
A real technique library, not a list of names
Each skill breaks down into timestamped video chapters, step-by-step instructions, coaching tips, and common mistakes — your gym’s curriculum, authored the way your coaches teach it.
- Timestamped video chapters
- Steps, coaching tips, and common mistakes
- Authored by your gym, not a stock library
Barbell back squat
Every session, rank, and skill — one training history
Forma keeps a running record of what each member has trained, drilled, and mastered. A per-skill session log, progress bars, milestones, and a weekly streak show exactly how far they’ve come — and what’s next.
- Auto-logged session history for every skill
- Skills climb four levels — Learning to Mastered
- Milestones and rank progression you can see
- A weekly streak across every class
This month
18 sessions
How it works
Live in three steps
No long onboarding. Set up your gym, and your members feel it the next class.
Set up your gym
Create your schedule and classes, attach your curriculum, and switch on billing — all from the web dashboard.
Members train
Members download the app, see what’s on today, and dive into the technique behind every class.
Everyone tracks progress
Streaks and milestones keep members coming back — while you see attendance, billing, and who’s at risk.
FAQ
Questions, answered
What owners and members ask us most.
What disciplines does Forma support?
Any discipline that runs classes and tracks progress — martial arts, dance, yoga, strength and fitness, gymnastics, and more. Each one keeps its own ranks (belts, kyu/dan, armbands, or levels), and vocabulary.
Is Forma for members or gym owners?
Both. Members get the mobile app to see what’s taught, study technique, and track their progress. Owners and coaches run scheduling, attendance, billing, members, and retention from the web dashboard.
Does Forma handle billing and payments?
Yes. Members subscribe to your gym through Stripe and payouts land in your own account. You manage plans and see recurring revenue from the dashboard — Forma is the platform, not the merchant.
Can I track attendance and spot members at risk?
Yes. Members check in to class and every class keeps a roster, so you can see who’s training — and Forma flags members who’ve gone quiet, from their real attendance, before they cancel.
Do I have to create the content myself?
Forma is built around your gym’s curriculum, so you author the classes, skills, and videos the way your coaches teach. It’s your library, not a generic stock one.
How do I get started?
Sign in to the dashboard to set up your gym, then invite your members to download the app. There’s no long onboarding.
Run a better gym. Give members a reason to stay.
Book a demo and we’ll set up your gym and walk you through it.
Already a member? Get your gym’s app: